--- title: The 2017 HubSpot Growth Stack ROI Report description: HubSpot published a report in 2017 on the ROI that its customers were experiencing, due to HubSpot's growth stack for marketing, sales, and CRM software. image: https://blog.digitalj2.com/hubfs/2017-hubspot-roi-report-1.jpg --- [![logo-1](https://blog.digitalj2.com/hubfs/logo-1.png)](https://digitalj2.com/) - Solutions - [HubSpot Accredited Onboarding](https://digitalj2.com/services/hubspot-accredited-onboarding/) - [HubSpot Integrations](https://digitalj2.com/services/hubspot-integration/) - [HubSpot Migration](https://digitalj2.com/services/hubspot-migration/) - [Smart Website Development](https://digitalj2.com/services/smart-website-development/) - [User Adoption](https://digitalj2.com/hubspot-user-adoption/) - [RevOps Managed Services](https://digitalj2.com/revops-managed-services-2/) - Industries - [Manufacturing](https://digitalj2.com/industry/hubspot-for-manufactures/) - [B2B Saas](https://digitalj2.com/industry/hubspot-for-b2b-saas/) - [Franchises](https://digitalj2.com/industry/hubspot-for-franchises/) - [Professional Services](https://digitalj2.com/industry/hubspot-for-professional-services/) - [Private Equity](https://digitalj2.com/industry/hubspot-for-private-equity/) - [Managed IT Service Provider](https://digitalj2.com/industry/msp/) - Resources - [HubSpot ROI Calculator](https://digitalj2.com/hubspot-roi-calculator/) - [Revenue Growth Hub](https://digitalj2.com/revenue-growth-hub/) - [About Us](https://digitalj2.com/about-us/) - [Who We Are](https://digitalj2.com/about-us/) - [Careers](https://digitalj2.com/careers/) - [Let's Talk](https://digitalj2.com/lets-talk/) [Let's Talk](https://digitalj2.com/lets-talk/) [Let's Talk](https://digitalj2.com/lets-talk/) [Inbound Marketing](https://blog.digitalj2.com/topic/inbound-marketing) # The 2017 HubSpot Growth Stack ROI Report - By [John Turner](https://blog.digitalj2.com/author/john-turner) - Dec 4, 2019 ![2017-hubspot-roi-report.jpg](https://blog.digitalj2.com/hs-fs/hubfs/2017-hubspot-roi-report.jpg?width=701&height=255&name=2017-hubspot-roi-report.jpg) In 2017, HubSpot published a report, with the help of an MIT Sloan MBA student, on the ROI HubSpot customers were experiencing using HubSpot's growth stack for marketing, sales, and CRM software. The report compiles survey responses and customer web data over a 30-month period of HubSpot customers. The report focused on the three fundamental stages of the inbound marketing methodology - attracting strangers to become website visitors, converting website visitors to leads, and closing leads into customers.   ![](https://lh6.googleusercontent.com/gHpxjxSaLPxJIuineY9IoP49K6AQhWpy6q92wZNlbtPcXcVBuK4Ter7g8Ftja1HtGZ4nsYF5N07pNEwyVYZyQ_SoEm9jLYN2_zOVTChszzqMjNl8CS43rR01Qsc_QRuPa3KCoWzP)     Report highlights include: ![roi-report-highlights.jpg](https://blog.digitalj2.com/hs-fs/hubfs/roi-report-highlights.jpg?width=600&height=167&name=roi-report-highlights.jpg)   A summary of statistics compiled of the average 2 year lead growth with HubSpot's software include: ![roi-statics-summary.jpg](https://blog.digitalj2.com/hs-fs/hubfs/roi-statics-summary.jpg?width=600&height=544&name=roi-statics-summary.jpg)   To download the full report follow the link below. 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