In 2017, HubSpot published a report, with the help of an MIT Sloan MBA student, on the ROI HubSpot customers were experiencing using HubSpot's growth stack for marketing, sales, and CRM software. The report compiles survey responses and customer web data over a 30-month period of HubSpot customers. The report focused on the three fundamental stages of the inbound marketing methodology - attracting strangers to become website visitors, converting website visitors to leads, and closing leads into customers.
Report highlights include:
A summary of statistics compiled of the average 2 year lead growth with HubSpot's software include:
To download the full report follow the link below.