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Master Inbound

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January, 15 2020

Drive Customer Delight by Handling Negative Reviews the Right Way

Inbound Marketing MARKETING SEO

Online reviews are used more often than ever before. Before deciding to work with someone, people look at a business’s online reviews. A negative review can mean poor service or perhaps someone having[...] Read More

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December, 31 2020

The Five Essentials of Creating a Landing Page That Actually Converts Visitors

Inbound Marketing MARKETING Website Design

Landing pages are an essential step in any marketing strategy that should not be overlooked. They are the icing on the cake. Say your company is running ads and gathering a sustainable amount of organ[...] Read More

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December, 04 2019

The 2017 HubSpot Growth Stack ROI Report

Inbound Marketing HUBSPOT

In 2017, HubSpot published a report, with the help of an MIT Sloan MBA student, on the ROI HubSpot customers were experiencing using HubSpot's growth stack for marketing, sales, and CRM software. Read More

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December, 04 2019

From Zero to Hero Using Inbound and Outbound Efforts: Generating $9.3 million in a brand new industry in 1-year. [Case Study]

Inbound Marketing MARKETING Marketing & Sales Alignment

Executive Summary SENNEBOGEN, a leading German material handling manufacturer, was faced with the challenge of penetrating the North America market with a brand new product and a brand new target mark[...] Read More

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December, 04 2019

HubSpot + Shopify = 63% Increase in Existing Customer Sales in 9-Months [Case Study]

Inbound Marketing ECOMMERCE HUBSPOT

Our Super COOL Client and their Growth Challenges This client faces the type of challenges that every company on the planet dreams about: how do we deal with hyper-growth?  What’s not to love here - r[...] Read More

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November, 13 2019

Rebounding & Refueling: Increasing Revenue by Over 35% [Case Study]

Inbound Marketing MARKETING Marketing & Sales Alignment

About Master Power Brakes Founded in 1983, Master Power Brakes is the leader in model-specific brake kits for classic cars. What sets them apart from their competitors is that they focus on designing [...] Read More

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November, 04 2019

The Best Tips for Increasing Time Spent on Your Website & Engaging Visitors

Inbound Marketing MARKETING Analytics

How much time do you spend on a web page before you decide if you're going to read more or not? Ten seconds? Thirty seconds? One minute? Actually, people often take just 15 seconds when visiting your [...] Read More

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August, 21 2019

How to Build a Detailed Buyer Persona for Your Business

Inbound Marketing MARKETING Buyer Personas

Truly understanding your buyers allows you to approach a conversation, whether digitally or in person, in a much more effective way. By knowing who they are, what’s important to them, what they want t[...] Read More

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August, 14 2019

The Top Free SEO Tools To Boost Your Marketing Efforts

Inbound Marketing MARKETING SEO

Who doesn’t love free stuff? Free stuff is great, especially when it can benefit your marketing efforts and help fuel your business’ growth. Things that are easy are great too! Who doesn’t love when s[...] Read More

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August, 07 2019

Is Creating a Style Guide For Your Blog Really Necessary?

Inbound Marketing MARKETING Branding

We all know that writing stellar content can drive traffic to your website. However, writing amazing content isn’t just about the right words on the page, but it also includes having a consistent tone[...] Read More

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