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Master Inbound

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December, 04 2019

What Is A Brand Style Guide And Do I Need One?

MARKETING Branding Brand Loyalty

If you own or work at a business, you’ve most likely heard of a style guide or brand guide. If you’re in a Marketing or a Design Department, these are crucial pieces in ensuring your company’s brand c[...] Read More

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December, 04 2019

Understand the Power of Repeat Order Probability

ECOMMERCE

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December, 04 2019

The 2017 HubSpot Growth Stack ROI Report

Inbound Marketing HUBSPOT

In 2017, HubSpot published a report, with the help of an MIT Sloan MBA student, on the ROI HubSpot customers were experiencing using HubSpot's growth stack for marketing, sales, and CRM software. Read More

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December, 04 2019

HubSpot CRM: 9 Best Practices and Pro Tips

HUBSPOT

No matter if you have been in HubSpot for a month or a couple of years, whether it is the dead of summer or the middle of winter, chances are your HubSpot portal could use some spring cleaning. Since [...] Read More

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December, 04 2019

From Zero to Hero Using Inbound and Outbound Efforts: Generating $9.3 million in a brand new industry in 1-year. [Case Study]

Inbound Marketing MARKETING Marketing & Sales Alignment

Executive Summary SENNEBOGEN, a leading German material handling manufacturer, was faced with the challenge of penetrating the North America market with a brand new product and a brand new target mark[...] Read More

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December, 04 2019

eCommerce: Increasing Purchase Frequency

ECOMMERCE

When looking to increase the value of each customer, it is important to build strategies that improve your interactions with a given individual. You want people to come back more frequently to purchas[...] Read More

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December, 04 2019

A Simple Way to Calculate Customer Lifetime Value

ECOMMERCE

Customer lifetime value (CLV) is one of the most critical metrics an eCommerce business should be tracking. CLV determines the value of each customer, telling you how much you can spend to acquire and[...] Read More

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December, 04 2019

Segmenting Your Customer Base With RFM Analysis

ECOMMERCE

All your customers are not valued equally. Some customers are worth a lot regarding purchases and loyalty, while others are worth little to nothing. RFM analysis is customer based segmentation based o[...] Read More

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December, 04 2019

HubSpot + Shopify = 63% Increase in Existing Customer Sales in 9-Months [Case Study]

Inbound Marketing ECOMMERCE HUBSPOT

Our Super COOL Client and their Growth Challenges This client faces the type of challenges that every company on the planet dreams about: how do we deal with hyper-growth?  What’s not to love here - r[...] Read More

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December, 04 2019

The A/B Testing Tool is Invaluable to Marketing Success

Marketing Automation MARKETING

The process that the scientific method uses for answering questions is the same one business owners can use during marketing analysis. A/B testing, also known as split testing, is a method for measuri[...] Read More

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