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In 2017, HubSpot published a report, with the help of an MIT Sloan MBA student, on the ROI HubSpot customers were experiencing using HubSpot's growth stack for marketing, sales, and CRM software. Read More
What creates loyal customers that come back time and time again? How long does your average customer stick around? Customers come and go, and it's critical to know how much time and money you have inv[...] Read More
All your customers are not valued equally. Some customers are worth a lot regarding purchases and loyalty, while others are worth little to nothing. RFM analysis is customer based segmentation based o[...] Read More
We are often asked, “What should we be budgeting for marketing?” Chief Marketing Officers (CMOs) are annually surveyed by World Market Watch (The CMO Survey) on how their marketing budgets are expecte[...] Read More
What is a Revenue StatementTM? In any growth-oriented business, driving profitable revenue growth is one of the most important business goals. However, as we dig deeper into this topic, we find that m[...] Read More
We have been a HubSpot agency for a little over a year now. During our first year with HubSpot, we invested a tremendous amount of time learning about the HubSpot growth stack and applying this platfo[...] Read More
eCommerce Inbound Marketing for Customer Retention For many years, customer retention has played second fiddle to customer acquisition. However, in today’s world of rising customer acquisition cost, m[...] Read More
HubSpot recently published the “The State of Inbound 2017” report, which surveyed 6,399 professionals in 141 countries. Read More
A lot has changed since the inception of the Internet. In the pre-Internet world, information about products and services was not readily available and buyers relied heavily on salespeople to make an [...] Read More
