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John Turner

John Turner

John Turner

John Turner

Posts by John Turner :

December, 04 2019

Understand the Power of Repeat Order Probability

ECOMMERCE

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December, 04 2019

The 2017 HubSpot Growth Stack ROI Report

Inbound Marketing HUBSPOT

In 2017, HubSpot published a report, with the help of an MIT Sloan MBA student, on the ROI HubSpot customers were experiencing using HubSpot's growth stack for marketing, sales, and CRM software. Read More

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December, 04 2019

A Simple Way to Calculate Customer Lifetime Value

ECOMMERCE

Customer lifetime value (CLV) is one of the most critical metrics an eCommerce business should be tracking. CLV determines the value of each customer, telling you how much you can spend to acquire and[...] Read More

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December, 04 2019

Segmenting Your Customer Base With RFM Analysis

ECOMMERCE

All your customers are not valued equally. Some customers are worth a lot regarding purchases and loyalty, while others are worth little to nothing. RFM analysis is customer based segmentation based o[...] Read More

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July, 01 2019

What Should You be Budgeting for Marketing in 2019?

MARKETING Marketing & Sales Alignment LEADERSHIP

We are often asked, “What should we be budgeting for marketing?” Chief Marketing Officers (CMOs) are annually surveyed by World Market Watch (The CMO Survey) on how their marketing budgets are expecte[...] Read More

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June, 14 2019

Building Your Revenue Statement For Growth

MARKETING Marketing & Sales Alignment LEADERSHIP

What is a Revenue StatementTM? In any growth-oriented business, driving profitable revenue growth is one of the most important business goals. However, as we dig deeper into this topic, we find that m[...] Read More

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March, 11 2018

Attending the HubSpot Agency Pipeline Generation Bootcamp

Sales Enablement HUBSPOT

We have been a HubSpot agency for a little over a year now. During our first year with HubSpot, we invested a tremendous amount of time learning about the HubSpot growth stack and applying this platfo[...] Read More

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February, 08 2018

A Comprehensive Guide to eCommerce Inbound Marketing for Customer Retention

Inbound Marketing Marketing Automation ECOMMERCE

eCommerce Inbound Marketing for Customer Retention For many years, customer retention has played second fiddle to customer acquisition. However, in today’s world of rising customer acquisition cost, m[...] Read More

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January, 06 2018

The State of Inbound 2017

Inbound Marketing HUBSPOT

HubSpot recently published the “The State of Inbound 2017” report, which surveyed 6,399 professionals in 141 countries.  Read More

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December, 01 2017

The Buyer’s Journey: Delighting your Customers

ECOMMERCE

A lot has changed since the inception of the Internet. In the pre-Internet world, information about products and services was not readily available and buyers relied heavily on salespeople to make an [...] Read More

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