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August, 05 2020

Tips on Creating a Writer's Style Guide That Truly Represents Your Brand [With Examples]

MARKETING Content Marketing Copywriting

“What am I trying to say?” It’s a question writers often ask themselves as they wrestle with a bunch of words scribbled on paper or typed out on a screen. The answer is easier to find if there’s just [...] Read More

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July, 28 2020

Best Copywriting Practices to Prompt Action and Common Errors to Avoid

MARKETING Content Marketing Copywriting

Though writing is considered a form of art, copywriting is actually more of a science. It doesn’t matter if you use flowery language in the introduction or come up with a witty conclusion to wrap thin[...] Read More

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