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Master Inbound

Honest and unfiltered advice, stories, strategies, and support for marketers and business leaders like you.

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April, 21 2020

Top Ways to Successfully Integrate Platforms to Increase Efficiency

Marketing Automation MARKETING HubSpot Integration

Demand for platform integration is growing rapidly as businesses realize their ability to increase business efficiency. Platform integration is a great way to increase communication within your organi[...] Read More

March, 30 2020

When to Ditch Your Excel Spreadsheet and Switch to a CRM to Boost Revenue

Marketing Automation SALES CRM Prospecting

When first starting a business, you look to avoid all unnecessary expenses. So instead of using a CRM platform, most businesses resort to Excel spreadsheets. This works well in the beginning because y[...] Read More

December, 04 2019

The A/B Testing Tool That is Invaluable to Marketing Success

Marketing Automation MARKETING

The process that the scientific method uses for answering questions is the same one business owners can use during marketing analysis. A/B testing, also known as split testing, is a method for measuri[...] Read More

June, 19 2018

10 eCommerce Marketing Tactics For Your Business

Inbound Marketing Marketing Automation ECOMMERCE

eCommerce has soared to almost unbelievable heights in the last decade alone. Digital trend reports can hardly keep up with the rapid growth of global online shopping. In 2016, eCommerce sales of phys[...] Read More

June, 08 2018

How to Keep Customers Returning Through eCommerce Marketing Automation

Marketing Automation ECOMMERCE Brand Loyalty

What Is eCommerce Marketing Automation? Automation does not mean using computer software to send a generic email blast to everyone on your contact list. Instead, marketing automation is a strategy tha[...] Read More

May, 24 2018

Manufacturers and Distributors eCommerce Inbound Marketing Strategy

Inbound Marketing Marketing Automation ECOMMERCE

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May, 18 2018

A Definitive Guide to Digital Marketing for eCommerce to Increase Customer Lifetime Value

Marketing Automation ECOMMERCE

Customer lifetime value (LTV) is a critical performance metric that can give you valuable insights into the health, performance, and future success of your eCommerce business. Maximizing your customer[...] Read More

February, 08 2018

A Comprehensive Guide to eCommerce Inbound Marketing for Customer Retention

Inbound Marketing Marketing Automation ECOMMERCE

eCommerce Inbound Marketing for Customer Retention For many years, customer retention has played second fiddle to customer acquisition. However, in today’s world of rising customer acquisition cost, m[...] Read More

October, 20 2016

The 3 Key's to Effective Email Marketing Automation

Marketing Automation MARKETING

Email marketing automation is a fantastic tool that can eliminate a great deal of stress—as long as business owners do it the right way. Read More

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