Master Inbound

Demand for platform integration is growing rapidly as businesses realize their ability to increase business efficiency. Platform integration is a great way to increase communication within your organi[...] Read More

When first starting a business, you look to avoid all unnecessary expenses. So instead of using a CRM platform, most businesses resort to Excel spreadsheets. This works well in the beginning because y[...] Read More

The process that the scientific method uses for answering questions is the same one business owners can use during marketing analysis. A/B testing, also known as split testing, is a method for measuri[...] Read More

eCommerce has soared to almost unbelievable heights in the last decade alone. Digital trend reports can hardly keep up with the rapid growth of global online shopping. In 2016, eCommerce sales of phys[...] Read More

What Is eCommerce Marketing Automation? Automation does not mean using computer software to send a generic email blast to everyone on your contact list. Instead, marketing automation is a strategy tha[...] Read More

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Customer lifetime value (LTV) is a critical performance metric that can give you valuable insights into the health, performance, and future success of your eCommerce business. Maximizing your customer[...] Read More

eCommerce Inbound Marketing for Customer Retention For many years, customer retention has played second fiddle to customer acquisition. However, in today’s world of rising customer acquisition cost, m[...] Read More

Email marketing automation is a fantastic tool that can eliminate a great deal of stress—as long as business owners do it the right way. Read More