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Master Inbound

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July, 09 2020

Creating Facebook Messenger Ad Campaigns That Actually Convert

MARKETING Marketing Strategy Paid Advertising

How cool would it be if you could have a casual, direct conversation with customers interested in your brand? With Facebook Messenger, you can. Read More

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July, 07 2020

How to Know When to Ditch Your Marketing Strategy and Pivot Toward a New Plan

MARKETING Marketing Strategy Business Growth

It’s when you get the most comfortable with something that it starts to change. Your business. Its customers. Our economy. The marketing plan you came up with six months ago may not be working anymore[...] Read More

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June, 24 2020

How to Reach Your Target Audience and Close More Customers For Higher Profits

MARKETING Buyer Personas Marketing Strategy

Reaching your target audience is no easy feat. However, as digital marketers, it’s the first step in closing more deals and generating more revenue for your business. Although standing out, cutting th[...] Read More

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June, 11 2020

How to Re-Engage a Contact Who’s Ghosted You and Why It’s Worth Your Time

MARKETING Marketing Strategy Email Marketing

Have you ever been ghosted? The term is used in the dating world, particularly with the advent of dating apps and social media. Ghosting is when the person you’re seeing cuts off all lines of communic[...] Read More

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June, 09 2020

How to Build Brand Messaging & Prepare for Marketing Success (with Examples)

MARKETING Branding Marketing Strategy

We all want our marketing efforts to be as successful as possible. The best marketers do their research, survey their competition, and apply what they learned to their own content. However, many overl[...] Read More

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May, 27 2020

Why Email Remains Effective in B2B Marketing and How to Craft a Message Worth Sharing

MARKETING Marketing Strategy Email Marketing

Reach out and touch someone. It was a slogan for AT&T back in the day, but the phrase is still relevant when it comes to modern marketing, specifically email. Read More

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May, 18 2020

How COVID-19 Has Forever Impacted Marketing and What Businesses Can Do to Move Forward

MARKETING Marketing Strategy Business Growth

There aren’t many aspects of our daily routines that COVID-19 hasn’t touched. From shutting down schools and businesses to prompting face masks and plexiglass barriers at grocery stores to canceling s[...] Read More

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May, 11 2020

Generational Trends You Should Be Leveraging to Grow Your Online Presence

MARKETING Buyer Personas Marketing Strategy

As marketers, we’ve grown accustomed to researching basic demographics like age and gender, digging into past and present data to make upcoming campaign decisions, and using our analytical findings to[...] Read More

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March, 16 2020

Using New Media in Social Media Campaigns to Produce Fortune 100 Company Results [With Examples]

MARKETING Marketing Strategy Social Media

Social media plays a significant role in our daily lives. So much so, that is competes with daily activities like eating and shopping. Marketers know they should spend time developing an impactful soc[...] Read More

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March, 04 2020

How Much a Digital Marketing Agency Costs and Why It’s Worth Every Penny

MARKETING Marketing Strategy Business Growth

At this very moment, while you’re reading this blog, there are designers, planners, managers, directors, consultants, technologists, and developers just itching to tackle your digital marketing needs.[...] Read More

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