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Master Inbound

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October, 27 2020

Seven Questions to Answer Before Starting Your Own Marketing Videos

MARKETING Marketing Strategy Video Marketing

People love videos. Consumers watch video clips on their phones, tablets, computers, TVs—anywhere there’s a screen. And let’s face it, these days, we’re all surrounded by screens. Read More

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October, 06 2020

Deciding on a Marketing Strategy Based on the Results You Want

Inbound Marketing MARKETING Marketing Strategy

Psychologists call it “analysis paralysis.” It’s when a person has so many options and so much information, they can’t make up their minds. So they don’t make a decision at all. Read More

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September, 29 2020

Four Different Writing Styles & When to Use Them in Content Marketing

MARKETING Content Marketing Marketing Strategy

“What’s the good word?” Writers use language for various reasons. Some want to take their readers on a grand adventure. Others just want to relay some basic information. Read More

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August, 13 2020

How to Brainstorm Blog Topics That Will Grow Organic Traffic

MARKETING Content Marketing Marketing Strategy

Everyone wants to go viral. But going viral doesn’t pay the bills for businesses. Instead, it’s important to invest in your business’s long-term success: growing organic traffic. Growing organic traff[...] Read More

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July, 14 2020

Creating Facebook Messenger Ad Campaigns That Actually Convert

MARKETING Marketing Strategy Paid Advertising

How cool would it be if you could have a casual, direct conversation with customers interested in your brand? With Facebook Messenger, you can. Read More

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July, 07 2020

How to Know When to Ditch Your Marketing Strategy and Pivot Toward a New Plan

MARKETING Marketing Strategy Business Growth

It’s when you get the most comfortable with something that it starts to change. Your business. Its customers. Our economy. The marketing plan you came up with six months ago may not be working anymore[...] Read More

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June, 24 2020

How to Reach Your Target Audience and Close More Customers For Higher Profits

MARKETING Buyer Personas Marketing Strategy

Reaching your target audience is no easy feat. However, as digital marketers, it’s the first step in closing more deals and generating more revenue for your business. Although standing out, cutting th[...] Read More

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June, 11 2020

How to Re-Engage a Contact Who’s Ghosted You and Why It’s Worth Your Time

MARKETING Marketing Strategy Email Marketing

Have you ever been ghosted? The term is used in the dating world, particularly with the advent of dating apps and social media. Ghosting is when the person you’re seeing cuts off all lines of communic[...] Read More

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June, 09 2020

How to Build Brand Messaging & Prepare for Marketing Success (with Examples)

MARKETING Branding Marketing Strategy

We all want our marketing efforts to be as successful as possible. The best marketers do their research, survey their competition, and apply what they learned to their own content. However, many overl[...] Read More

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May, 27 2020

Why Email Remains Effective in B2B Marketing and How to Craft a Message Worth Sharing

MARKETING Marketing Strategy Email Marketing

Reach out and touch someone. It was a slogan for AT&T back in the day, but the phrase is still relevant when it comes to modern marketing, specifically email. Read More

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