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Master Inbound

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June, 22 2020

How to Set Marketing and Sales Goals That Are Realistic, Challenging, and Achievable

MARKETING Marketing & Sales Alignment SALES

We get things done by setting goals. Education is marked by milestones: High school diploma Bachelor’s degree Master’s degree Ph.D. Careers are labeled by levels: Staff Managers Middle managers Execut[...] Read More

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June, 16 2020

How COVID-19 Has Changed Sales Teams and What to Expect Next

SALES Sales Strategy Sales Process

“The new normal.” You’ve heard that phrase over and over (and over) again since a global pandemic shattered everybody’s routines in the first quarter of 2020. At what point do you think the “new” will[...] Read More

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June, 04 2020

How to Host a Trade Show Virtually Via a Webinar to Engage Contacts & Grow Sales

SALES Inbound Sales Sales Collateral

It’s hard to compete with the energy and excitement of a live event. Concerts, sports, and conventions are usually enjoyed with hundreds (even thousands) of other people. However, live events cannot b[...] Read More

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May, 20 2020

The Top Ways to House & Manage Customer Data to Improve The Customer Experience

SALES CRM Prospecting Analytics

You’ve heard the phrase “location, location, location” when it comes to selling a home? In the business world, the mantra is data, data, data. Read More

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April, 23 2020

How to Switch Your Field Sales Teams to Digital Reps and Get Back to Business

Sales Enablement SALES LEADERSHIP Sales Strategy

Offering a handshake, giving a pat on the back, and looking someone in the eye are the ways a traditional sales force operates. However, measures put in place to slow the spread of coronavirus (like s[...] Read More

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April, 08 2020

Five Key Items to Include In Your Marketing and Sales Reports to Grow Your Company [with Examples]

MARKETING SALES Analytics

Marketing and sales are the bread and butter of any business. Marketing advertises products and promotes brand awareness; sales reaches out to potential customers to try and close a deal. However, to [...] Read More

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March, 30 2020

When to Ditch Your Excel Spreadsheet and Switch to a CRM to Boost Revenue

Marketing Automation SALES CRM Prospecting

When first starting a business, you look to avoid all unnecessary expenses. So instead of using a CRM platform, most businesses resort to Excel spreadsheets. This works well in the beginning because y[...] Read More

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March, 23 2020

Tracking Metrics: Pinpointing the Most Useful KPIs to Improve Performance

MARKETING SALES Sales Reporting Analytics

Every business hopes to have the kind of content that reels in the reader, engages their attention from start to finish, and leaves them feeling empowered and able to conquer anything. High-quality co[...] Read More

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February, 20 2020

How To Get Buy-In From Sales to Align Your Teams & Grow Your Business

Marketing & Sales Alignment SALES Marketing Technology

Diving into your digital marketing platform without having your salespeople on board is like going to war without your troops. Your boots on the ground need to know what’s expected of them and what th[...] Read More

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January, 20 2020

How to Lower Your Cost Per Lead and Save Your Business Money

Sales Enablement MARKETING SALES

You’ve been working hard learning how to navigate Facebook Ads and creating compelling ads, but you’re frustrated because after investing a substantial amount of money (and time) into your last campai[...] Read More

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