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Master Inbound

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September, 21 2020

How To Target Email Addresses in Facebook & LinkedIn Ads

MARKETING Social Media Paid Advertising

Isn’t it nice when two of your friends come together and make a connection? No, we’re not talking about your best friend from high school and your freshman roommate from college. We’re referring to tw[...] Read More

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September, 17 2020

Google Ads vs. Facebook Ads: How to Tell Which Platform Is Right for Your Business

MARKETING Social Media Paid Advertising

Online advertising is a great tool to grow your business—if you know how to use it. The two biggest platforms out there are Google Ads and Facebook Ads. They have similarities, but they also have indi[...] Read More

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August, 27 2020

Using Lower Cost-per-Conversion Platforms to Increase ROI

MARKETING Social Media Paid Advertising

Paid advertising can bring in traffic and increase conversions; however, it can also take a toll on your business if the costs start to add up. Managing your cost-per-conversion is a great way to know[...] Read More

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August, 19 2020

The Best Times to Contact Leads Through Email & Social to Drive Engagement

MARKETING Social Media Email Marketing

Timing is key, especially when you’re a marketer. Sending the right message at the right time is crucial to getting the engagement that it deserves. Unfortunately, there is no specific rule of when th[...] Read More

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August, 17 2020

Five Keys to Making Your Blog Stand Out and Reaching Your Readers [With Examples]

MARKETING Content Marketing Blogging

Words, words, words. There’s a ton of content out there in cyberspace. Everyone has a voice, and they’re not afraid to use it. Read More

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August, 13 2020

How to Brainstorm Blog Topics That Will Grow Organic Traffic

MARKETING Content Marketing Marketing Strategy

Everyone wants to go viral. But going viral doesn’t pay the bills for businesses. Instead, it’s important to invest in your business’s long-term success: growing organic traffic. Growing organic traff[...] Read More

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August, 05 2020

Tips on Creating a Writer's Style Guide That Truly Represents Your Brand [With Examples]

MARKETING Content Marketing Copywriting

“What am I trying to say?” It’s a question writers often ask themselves as they wrestle with a bunch of words scribbled on paper or typed out on a screen. The answer is easier to find if there’s just [...] Read More

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July, 28 2020

Best Copywriting Practices to Prompt Action and Common Errors to Avoid

MARKETING Content Marketing Copywriting

Though writing is considered a form of art, copywriting is actually more of a science. It doesn’t matter if you use flowery language in the introduction or come up with a witty conclusion to wrap thin[...] Read More

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July, 20 2020

Best Practices to Revive Your Newsletter and Drive Traffic

MARKETING Content Marketing Email Marketing

Newsletters are a big part of digital marketing. They are at the forefront of sharing your company’s latest updates and content and can help you build relationships with your audience. People are bomb[...] Read More

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July, 15 2020

Six Marketing Metrics Every Business Owner Should Know Off the Top of Their Head

MARKETING Business Growth Analytics

As a business owner, you need to know your numbers. You have access to so much data concerning your company, it can be overwhelming. Sales, financial, human resources, project management, product perf[...] Read More

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