Master Inbound

People love videos. Consumers watch video clips on their phones, tablets, computers, TVs—anywhere there’s a screen. And let’s face it, these days, we’re all surrounded by screens. Read More

Numbers don’t lie. The only way to know how well your website is attracting visitors and acquiring customers is to track its performance using data analytics. Otherwise, you have no idea whether your [...] Read More

Psychologists call it “analysis paralysis.” It’s when a person has so many options and so much information, they can’t make up their minds. So they don’t make a decision at all. Read More

“What’s the good word?” Writers use language for various reasons. Some want to take their readers on a grand adventure. Others just want to relay some basic information. Read More

Isn’t it nice when two of your friends come together and make a connection? No, we’re not talking about your best friend from high school and your freshman roommate from college. We’re referring to tw[...] Read More

Online advertising is a great tool to grow your business—if you know how to use it. The two biggest platforms out there are Google Ads and Facebook Ads. They have similarities, but they also have indi[...] Read More

Paid advertising can bring in traffic and increase conversions; however, it can also take a toll on your business if the costs start to add up. Managing your cost-per-conversion is a great way to know[...] Read More

Timing is key, especially when you’re a marketer. Sending the right message at the right time is crucial to getting the engagement that it deserves. Unfortunately, there is no specific rule of when th[...] Read More

Words, words, words. There’s a ton of content out there in cyberspace. Everyone has a voice, and they’re not afraid to use it. Read More

Everyone wants to go viral. But going viral doesn’t pay the bills for businesses. Instead, it’s important to invest in your business’s long-term success: growing organic traffic. Growing organic traff[...] Read More