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Master Inbound

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July, 09 2020

Creating Facebook Messenger Ad Campaigns That Actually Convert

MARKETING Marketing Strategy Paid Advertising

How cool would it be if you could have a casual, direct conversation with customers interested in your brand? With Facebook Messenger, you can. Read More

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July, 07 2020

How to Know When to Ditch Your Marketing Strategy and Pivot Toward a New Plan

MARKETING Marketing Strategy Business Growth

It’s when you get the most comfortable with something that it starts to change. Your business. Its customers. Our economy. The marketing plan you came up with six months ago may not be working anymore[...] Read More

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July, 01 2020

Five Effective Communication Tips To Use With Your Designer to Save Time & Money

MARKETING Branding Brand Loyalty

If you’re in marketing, advertising, or even own a business, you’ve most likely had some experience working with a designer. No matter what you’re designing, it’s inherently the designer’s role to eff[...] Read More

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June, 29 2020

How to Productively Work With a Developer [with Example Timeline]

MARKETING Website Design

For those of us who work in the digital realm, you will more than likely come in contact with a developer at some point—whether it’s incorporating special functionality on a landing page or executing [...] Read More

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June, 26 2020

How to Optimize Ad Campaigns to Convert More Website Visitors

MARKETING Analytics Paid Advertising

Once you create and launch your ads—whether it be on Facebook, Instagram, Google, YouTube, Bing, or somewhere else—your journey to success has only begun. In the coming weeks, it becomes time to revie[...] Read More

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June, 24 2020

How to Reach Your Target Audience and Close More Customers For Higher Profits

MARKETING Buyer Personas Marketing Strategy

Reaching your target audience is no easy feat. However, as digital marketers, it’s the first step in closing more deals and generating more revenue for your business. Although standing out, cutting th[...] Read More

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June, 22 2020

How to Set Marketing and Sales Goals That Are Realistic, Challenging, and Achievable

MARKETING Marketing & Sales Alignment SALES

We get things done by setting goals. Education is marked by milestones: High school diploma Bachelor’s degree Master’s degree Ph.D. Careers are labeled by levels: Staff Managers Middle managers Execut[...] Read More

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June, 11 2020

How to Re-Engage a Contact Who’s Ghosted You and Why It’s Worth Your Time

MARKETING Marketing Strategy Email Marketing

Have you ever been ghosted? The term is used in the dating world, particularly with the advent of dating apps and social media. Ghosting is when the person you’re seeing cuts off all lines of communic[...] Read More

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June, 09 2020

How to Build Brand Messaging & Prepare for Marketing Success (with Examples)

MARKETING Branding Marketing Strategy

We all want our marketing efforts to be as successful as possible. The best marketers do their research, survey their competition, and apply what they learned to their own content. However, many overl[...] Read More

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May, 27 2020

Why Email Remains Effective in B2B Marketing and How to Craft a Message Worth Sharing

MARKETING Marketing Strategy Email Marketing

Reach out and touch someone. It was a slogan for AT&T back in the day, but the phrase is still relevant when it comes to modern marketing, specifically email. Read More

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