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Master Inbound

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October, 20 2020

Five Website Metrics to Watch to Determine Whether to Make a Change

MARKETING Analytics Website Design

Numbers don’t lie. The only way to know how well your website is attracting visitors and acquiring customers is to track its performance using data analytics. Otherwise, you have no idea whether your [...] Read More

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July, 15 2020

Six Marketing Metrics Every Business Owner Should Know Off the Top of Their Head

MARKETING Business Growth Analytics

As a business owner, you need to know your numbers. You have access to so much data concerning your company, it can be overwhelming. Sales, financial, human resources, project management, product perf[...] Read More

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June, 26 2020

How to Optimize Ad Campaigns to Convert More Website Visitors

MARKETING Analytics Paid Advertising

Once you create and launch your ads—whether it be on Facebook, Instagram, Google, YouTube, Bing, or somewhere else—your journey to success has only begun. In the coming weeks, it becomes time to revie[...] Read More

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May, 25 2020

14 Free Tools to Help Track Landing Page and Website Success to Grow Your Business

MARKETING Analytics Website Design

You’re putting out content that’s relevant, engaging, and shareable across various channels. Now, you need to know if it’s a hit or a miss. Read More

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May, 20 2020

The Top Ways to House & Manage Customer Data to Improve The Customer Experience

SALES CRM Prospecting Analytics

You’ve heard the phrase “location, location, location” when it comes to selling a home? In the business world, the mantra is data, data, data. Read More

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April, 08 2020

Five Key Items to Include In Your Marketing and Sales Reports to Grow Your Company [with Examples]

MARKETING SALES Analytics

Marketing and sales are the bread and butter of any business. Marketing advertises products and promotes brand awareness; sales reaches out to potential customers to try and close a deal. However, to [...] Read More

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March, 23 2020

Tracking Metrics: Pinpointing the Most Useful KPIs to Improve Performance

MARKETING SALES Sales Reporting Analytics

Every business hopes to have the kind of content that reels in the reader, engages their attention from start to finish, and leaves them feeling empowered and able to conquer anything. High-quality co[...] Read More

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January, 22 2020

Four Industry Tried & True Tricks If You're Experiencing Declining Website Traffic

MARKETING Analytics Website Design

As marketers, we work hard every day to ensure we see positive results when we analyze our campaigns. However, regardless of how hard and smart you work, it’s likely that at some point or another in y[...] Read More

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November, 04 2019

The Best Tips for Increasing Time Spent on Your Website & Engaging Visitors

Inbound Marketing MARKETING Analytics

How much time do you spend on a web page before you decide if you're going to read more or not? Ten seconds? Thirty seconds? One minute? Actually, people often take just 15 seconds when visiting your [...] Read More

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