Master Inbound

Smart email marketing has perhaps never been as important to eCommerce as it is today. In an era of advertising fatigue, thousands of spam emails, and rampant brand distrust, it’s critical to break th[...] Read More

What Is eCommerce Marketing Automation? Automation does not mean using computer software to send a generic email blast to everyone on your contact list. Instead, marketing automation is a strategy tha[...] Read More

Digital marketing is an ever-changing industry that gives professionals no solid ground to stand upon. Success in digital marketing depends upon a brand’s ability to adapt quickly to new standards, su[...] Read More

Don’t waste your time and resources on an email campaign that will only wind up in your customers’ spam folders. Getting blacklisted for spamming people can damage your eCommerce company’s reputation.[...] Read More

Customer lifetime value (LTV) is a critical performance metric that can give you valuable insights into the health, performance, and future success of your eCommerce business. Maximizing your customer[...] Read More