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Mitzi Morris

Mitzi Morris

Posts by Mitzi Morris :

July, 07 2020

How to Know When to Ditch Your Marketing Strategy and Pivot Toward a New Plan

MARKETING Marketing Strategy Business Growth

It’s when you get the most comfortable with something that it starts to change. Your business. Its customers. Our economy. The marketing plan you came up with six months ago may not be working anymore[...] Read More

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June, 22 2020

How to Set Marketing and Sales Goals That Are Realistic, Challenging, and Achievable

MARKETING Marketing & Sales Alignment SALES

We get things done by setting goals. Education is marked by milestones: High school diploma Bachelor’s degree Master’s degree Ph.D. Careers are labeled by levels: Staff Managers Middle managers Execut[...] Read More

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June, 11 2020

How to Re-Engage a Contact Who’s Ghosted You and Why It’s Worth Your Time

MARKETING Marketing Strategy Email Marketing

Have you ever been ghosted? The term is used in the dating world, particularly with the advent of dating apps and social media. Ghosting is when the person you’re seeing cuts off all lines of communic[...] Read More

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June, 04 2020

How to Host a Trade Show Virtually Via a Webinar to Engage Contacts & Grow Sales

SALES Inbound Sales Sales Collateral

It’s hard to compete with the energy and excitement of a live event. Concerts, sports, and conventions are usually enjoyed with hundreds (even thousands) of other people. However, live events cannot b[...] Read More

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May, 27 2020

Why Email Remains Effective in B2B Marketing and How to Craft a Message Worth Sharing

MARKETING Marketing Strategy Email Marketing

Reach out and touch someone. It was a slogan for AT&T back in the day, but the phrase is still relevant when it comes to modern marketing, specifically email. Read More

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May, 25 2020

14 Free Tools to Help Track Landing Page and Website Success to Grow Your Business

MARKETING Analytics Website Design

You’re putting out content that’s relevant, engaging, and shareable across various channels. Now, you need to know if it’s a hit or a miss. Read More

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May, 20 2020

The Top Ways to House & Manage Customer Data to Improve The Customer Experience

SALES CRM Prospecting Analytics

You’ve heard the phrase “location, location, location” when it comes to selling a home? In the business world, the mantra is data, data, data. Read More

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May, 18 2020

How COVID-19 Has Forever Impacted Marketing and What Businesses Can Do to Move Forward

MARKETING Marketing Strategy Business Growth

There aren’t many aspects of our daily routines that COVID-19 hasn’t touched. From shutting down schools and businesses to prompting face masks and plexiglass barriers at grocery stores to canceling s[...] Read More

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May, 01 2020

How to Use Facebook and Instagram Live to Stay Relevant and Grow Your Business

MARKETING Social Media Video Marketing

Broadcasting is not just for breaking news reporters anymore. Anyone can “go live” nowadays thanks to technology and the far-reaching power of social media. It’s time for your business to get in the g[...] Read More

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March, 10 2020

Creating a Google Ads Budget That Works For Your Business

MARKETING Marketing Technology Paid Advertising

Every snowflake is different. So is every business. Creating a Google Ads budget for an optimal outcome is not going to look the same for every company. However, putting the time and energy into custo[...] Read More

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