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Master Inbound

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May, 25 2018

Getting Blacklisted for Spamming? How eCommerce Email Marketing Can Help You

ECOMMERCE

Don’t waste your time and resources on an email campaign that will only wind up in your customers’ spam folders. Getting blacklisted for spamming people can damage your eCommerce company’s reputation.[...] Read More

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May, 24 2018

Manufacturers and Distributors eCommerce Inbound Marketing Strategy

Inbound Marketing Marketing Automation ECOMMERCE

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May, 18 2018

A Definitive Guide to Digital Marketing for eCommerce to Increase Customer Lifetime Value

Marketing Automation ECOMMERCE

  Customer lifetime value (LTV) is a critical performance metric that can give you valuable insights into the health, performance, and future success of your eCommerce business. Maximizing your custom[...] Read More

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February, 08 2018

A Comprehensive Guide to eCommerce Inbound Marketing for Customer Retention

Inbound Marketing Marketing Automation ECOMMERCE

eCommerce Inbound Marketing for Customer Retention For many years, customer retention has played second fiddle to customer acquisition. However, in today’s world of rising customer acquisition cost, m[...] Read More

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December, 22 2017

eCommerce: Increasing Average Order Size

ECOMMERCE

Each customer that buys will be enticed to purchase more or less, depending on your branding approach, offers, and website. You can increase the lifetime value of your customers by increasing the amou[...] Read More

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December, 08 2017

Increase eCommerce Sales: Increasing Conversion Rates

ECOMMERCE

Conversion rate optimization (CRO) is a discipline focused on maximizing the conversion rate of the traffic your site is receiving. For example, two sites are receiving the same amount of traffic; how[...] Read More

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December, 01 2017

The Buyer’s Journey: Delighting your Customers

ECOMMERCE

A lot has changed since the inception of the Internet. In the pre-Internet world, information about products and services was not readily available and buyers relied heavily on salespeople to make an [...] Read More

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November, 24 2017

Creating Relationship Context with Buyer Personas

ECOMMERCE

Buyer personas describe in detail who your buyers are. Assumptions about your target audience can cause a disconnect between your strategies and your customer’s interests. If you can identify your top[...] Read More

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October, 13 2016

Engaging Customers Online Keeps Your Business Going

ECOMMERCE Brand Loyalty SEO

  Customers are more than just a source of revenue: they’re your strongest marketing voice.  Read More

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