Master Inbound

Don’t waste your time and resources on an email campaign that will only wind up in your customers’ spam folders. Getting blacklisted for spamming people can damage your eCommerce company’s reputation.[...] Read More

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Customer lifetime value (LTV) is a critical performance metric that can give you valuable insights into the health, performance, and future success of your eCommerce business. Maximizing your customer[...] Read More

eCommerce Inbound Marketing for Customer Retention For many years, customer retention has played second fiddle to customer acquisition. However, in today’s world of rising customer acquisition cost, m[...] Read More

Each customer that buys will be enticed to purchase more or less, depending on your branding approach, offers, and website. You can increase the lifetime value of your customers by increasing the amou[...] Read More

Conversion rate optimization (CRO) is a discipline focused on maximizing the conversion rate of the traffic your site is receiving. For example, two sites are receiving the same amount of traffic; how[...] Read More

A lot has changed since the inception of the Internet. In the pre-Internet world, information about products and services was not readily available and buyers relied heavily on salespeople to make an [...] Read More

Buyer personas describe in detail who your buyers are. Assumptions about your target audience can cause a disconnect between your strategies and your customer’s interests. If you can identify your top[...] Read More

Customers are more than just a source of revenue: they’re your strongest marketing voice. Read More