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Alessandro Lannes

Alessandro Lannes

Posts by Alessandro Lannes :

November, 27 2019

How to Leverage Marketing Channel Relationships to Increase Revenue

MARKETING Marketing Strategy Marketing Technology

In today’s digital age, there are so many different ways to advertise to consumers; it’s easy to overspend on marketing without gaining the desired results. If you don’t have a grasp on your marketing[...] Read More

November, 12 2019

The 8 Easiest Ways to Optimize Your Blog to Increase Traffic and Improve the User Experience

MARKETING Content Marketing Blogging

You could write the highest quality blogs on the web, but if they’re not optimized for SEO, you’ll never garner the traffic you desire. One of the most critical aspects of gaining traffic to your site[...] Read More

October, 02 2019

13 Types of Blogs That Are Guaranteed to Generate Traffic

MARKETING Content Marketing Blogging

It’s no secret that the best way to drive organic traffic to your site is through blogging. Not only will this help build traffic, it will help with generating leads, making you an authority figure wi[...] Read More

June, 20 2019

How to Increase Your Marketing Velocity

MARKETING Marketing & Sales Alignment

Most marketing departments are still attached to the notion of creating a 12-month marketing plan, taking months to plan & implement their marketing strategies. These marketing departments are usually[...] Read More

July, 06 2018

digitalJ2’s Definitive 7-Step On-Page SEO Services

Sales Enablement MARKETING SEO

You can’t talk about online marketing without search engine optimization (SEO), which is arguably one of the most important elements of any digital marketing strategy. It refers to the rules, protocol[...] Read More

June, 22 2018

How Email Marketing is Changing How We Market to eCommerce Customers


Smart email marketing has perhaps never been as important to eCommerce as it is today. In an era of advertising fatigue, thousands of spam emails, and rampant brand distrust, it’s critical to break th[...] Read More

June, 08 2018

How to Keep Customers Returning Through eCommerce Marketing Automation

Marketing Automation ECOMMERCE Brand Loyalty

What Is eCommerce Marketing Automation?   Automation does not mean using computer software to send a generic email blast to everyone on your contact list. Instead, marketing automation is a strategy t[...] Read More

May, 31 2018

How an eCommerce Digital Marketing Agency Can Help Boost Your Business’s Growth


Digital marketing is an ever-changing industry that gives professionals no solid ground to stand upon. Success in digital marketing depends upon a brand’s ability to adapt quickly to new standards, su[...] Read More

May, 25 2018

Getting Blacklisted for Spamming? How eCommerce Email Marketing Can Help You


Don’t waste your time and resources on an email campaign that will only wind up in your customers’ spam folders. Getting blacklisted for spamming people can damage your eCommerce company’s reputation.[...] Read More

May, 18 2018

A Definitive Guide to Digital Marketing for eCommerce to Increase Customer Lifetime Value

Marketing Automation ECOMMERCE

  Customer lifetime value (LTV) is a critical performance metric that can give you valuable insights into the health, performance, and future success of your eCommerce business. Maximizing your custom[...] Read More

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