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Marina Orlova

Marina Orlova

Marina Orlova

Marina Orlova

Posts by Marina Orlova :

September, 17 2020

Google Ads vs. Facebook Ads: How to Tell Which Platform Is Right for Your Business

MARKETING Social Media Paid Advertising

Online advertising is a great tool to grow your business—if you know how to use it. The two biggest platforms out there are Google Ads and Facebook Ads. They have similarities, but they also have indi[...] Read More

December, 04 2019

From Zero to Hero Using Inbound and Outbound Efforts: Generating $9.3 million in a brand new industry in 1-year. [Case Study]

Inbound Marketing MARKETING Marketing & Sales Alignment

Executive Summary SENNEBOGEN, a leading German material handling manufacturer, was faced with the challenge of penetrating the North America market with a brand new product and a brand new target mark[...] Read More

November, 21 2019

The Ten Most Simple, Yet Successful, Steps to Building a Marketing Strategy

MARKETING Marketing Strategy Business Growth

What Is A Marketing Strategy? Put simply, a marketing strategy is a plan of action that is designed to get in front of your ideal target market, relate to their challenges and connect them to your sol[...] Read More

September, 19 2019

Copywriting 101 - The What, Why & How

MARKETING Content Marketing Blogging

What is Copywriting? Copywriting, at its core, is the art and science of strategically using words to persuade the reader to take action. Copywriters are, in essence, persuasion artists. Your challeng[...] Read More

August, 21 2019

How to Build a Detailed Buyer Persona for Your Business

Inbound Marketing MARKETING Buyer Personas

Truly understanding your buyers allows you to approach a conversation, whether digitally or in person, in a much more effective way. By knowing who they are, what’s important to them, what they want t[...] Read More

June, 05 2019

Marketing Qualified Leads vs Sales Qualified Leads

Inbound Marketing Marketing & Sales Alignment SALES

I think we can agree that most business leaders understand in theory what a Marketing Qualified Lead (“MQL”) and a Sales Qualified Lead (“SQL”) means. However, many companies have not clearly defined [...] Read More

October, 20 2016

The 3 Key's to Effective Email Marketing Automation

Marketing Automation MARKETING

Email marketing automation is a fantastic tool that can eliminate a great deal of stress—as long as business owners do it the right way. Read More

October, 04 2016

Five Tips to Craft a Successful Inbound Marketing Strategy For Your Business

Inbound Marketing MARKETING Marketing & Sales Alignment

What Are Five Ways to Build a Successful Inbound Marketing Plan? Inbound marketing is one of the most effective methods for conducting business online. The modern consumer leans toward companies that [...] Read More

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