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Master Inbound

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August, 05 2020

Tips on Creating a Writer's Style Guide That Truly Represents Your Brand [With Examples]

MARKETING Content Marketing Copywriting

“What am I trying to say?” It’s a question writers often ask themselves as they wrestle with a bunch of words scribbled on paper or typed out on a screen. The answer is easier to find if there’s just [...] Read More

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July, 28 2020

Best Copywriting Practices to Prompt Action and Common Errors to Avoid

MARKETING Content Marketing Copywriting

Though writing is considered a form of art, copywriting is actually more of a science. It doesn’t matter if you use flowery language in the introduction or come up with a witty conclusion to wrap thin[...] Read More

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July, 20 2020

Best Practices to Revive Your Newsletter and Drive Traffic

MARKETING Content Marketing Email Marketing

Newsletters are a big part of digital marketing. They are at the forefront of sharing your company’s latest updates and content and can help you build relationships with your audience. People are bomb[...] Read More

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July, 15 2020

Six Marketing Metrics Every Business Owner Should Know Off the Top of Their Head

MARKETING Business Growth Analytics

As a business owner, you need to know your numbers. You have access to so much data concerning your company, it can be overwhelming. Sales, financial, human resources, project management, product perf[...] Read More

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July, 14 2020

Creating Facebook Messenger Ad Campaigns That Actually Convert

MARKETING Marketing Strategy Paid Advertising

How cool would it be if you could have a casual, direct conversation with customers interested in your brand? With Facebook Messenger, you can. Read More

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July, 07 2020

How to Know When to Ditch Your Marketing Strategy and Pivot Toward a New Plan

MARKETING Marketing Strategy Business Growth

It’s when you get the most comfortable with something that it starts to change. Your business. Its customers. Our economy. The marketing plan you came up with six months ago may not be working anymore[...] Read More

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July, 01 2020

Five Effective Communication Tips To Use With Your Designer to Save Time & Money

MARKETING Branding Brand Loyalty

If you’re in marketing, advertising, or even own a business, you’ve most likely had some experience working with a designer. No matter what you’re designing, it’s inherently the designer’s role to eff[...] Read More

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June, 29 2020

How to Productively Work With a Developer [with Example Timeline]

MARKETING Website Design

For those of us who work in the digital realm, you will more than likely come in contact with a developer at some point—whether it’s incorporating special functionality on a landing page or executing [...] Read More

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June, 26 2020

How to Optimize Ad Campaigns to Convert More Website Visitors

MARKETING Analytics Paid Advertising

Once you create and launch your ads—whether it be on Facebook, Instagram, Google, YouTube, Bing, or somewhere else—your journey to success has only begun. In the coming weeks, it becomes time to revie[...] Read More

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June, 24 2020

How to Reach Your Target Audience and Close More Customers For Higher Profits

MARKETING Buyer Personas Marketing Strategy

Reaching your target audience is no easy feat. However, as digital marketers, it’s the first step in closing more deals and generating more revenue for your business. Although standing out, cutting th[...] Read More

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